Teknosa Named Brand of the Year at Smarties Awards Turkey

Foreks - Teknosa (IS:TKNSA) was awarded a total of six prizes in various categories at the Smarties™ Awards Turkey organization, which recognizes the most creative, innovative, and successful projects in the marketing world. On a night that celebrated all its achievements, Teknosa became the leader of its sector by winning the 'Brand of the Year' award.

Organized by MMA Turkey for 12 years and highlighting creativity in modern marketing, the Smarties™ Awards Turkey took place at a stylish gala night at Swissotel The Bosphorus. At this prestigious ceremony, where top names in marketing from across Turkey gathered, Teknosa embraced numerous awards with its innovative projects.

With its "Biggest Gift" project launched in 2023, which has entered its second phase this year, Teknosa achieved significant success, winning a silver award in the 'Web 3.0 Technologies Marketing' and 'AI-Enabled Creative Excellence' categories. The Digital Ambassadors, Burak and Selin, developed using the power of artificial intelligence, brought Teknosa another silver award in the 'Innovative Use of AI in Advertising' category.

The Gaming Parkour project, which brought gaming enthusiasts together and concluded its season in November, earned a silver award in the 'Gaming, Gamification, and E-Sports' category. Additionally, being the first in its industry to implement the virtual universe concept, Teknosa won a silver award in the 'Customer/User Experience and Design' category with its Virtual Store concept.

Distinguishing itself in the sector with technology-focused approaches in marketing and customer experience, Teknosa was named the Brand of the Year in the 'Sector Award' category, leaving the night with the grand prize.

Awards were presented on behalf of Teknosa to the Marketing and Customer Experience teams that attended the gala night.